Senior Director of Marketing & Communications

www.allforkids.org

Want to work for an award-winning non-profit organization that continues to be recognized for making a positive impact in communities? Come find out why Los Angeles Business Journal calls us one of the "Best Places to Work!"

With more than a century of experience, All For Kids (formerly known as Children's Bureau) has been nurturing child well-being through prevention, collaboration, and compassion. Our purpose is to create a world where every child is safe to grow.

Our employees thrive on innovation, thinking differently and bringing life-changing moments to those in need. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all staff. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions.

Understanding Our Core Values:

• Collaboration: We view responsibilities as shared, and we provide support, feedback, and motivation to others.
• Equity Mindset: We stand by building an inclusive and equitable working environment. We believe everyone here within the organization enriches our diversity by exposing us to a broad range of ways to understand and engage with the world.
• Mission-Driven: We perform duties in a manner that exemplify the Mission and Vision and ensure customer satisfaction. Customers of All For Kids are defined as clients, families, co-workers and vendors.
• Ownership: We effectively manage our own work, and the work of our teams when relevant, ensuring delivery of high-quality work.
• Initiative: We proactively seek opportunities to develop self and serve the organization.
• Communication: We demonstrate empathy and listening.

Benefits and Perks:

• Robust benefits package that includes Medical, Dental, Vision, 401K.
• Generous paid time off, holidays and wellness days that promote a healthy work life balance.
• A culture that cultivates learning and promotes growth through our award-winning internal university, Elevate University.
• Generous employee referral program
• "DEI Non-Profit of the Year" by Los Angeles Business Journal
• Bi-weekly and semi-annual monetary bonuses for Behavioral Health Service Providers that meet specific qualifying criteria. (Clinical Roles Only)
• In-depth and in-person New Hire Orientation curriculum that gives new hires a gateway to unlocking success and thriving in our organization.
• Beautifully designed office spaces that promote collaboration.

Check out the culture here at All For Kids!

All For Kids proudly is committed and supportive of complete pay transparency. The position of Senior Director of Marketing & Communications will pay $150,000/annually.

Additionally, the lifespan compensation range of this position is: $150,000/annually -$155,000/annually

Must have Covid-19 Vaccine and Booster.

Learn more about the Job:

The Senior Director of Marketing & Communications is responsible for leading All For Kids' internal and external marketing and communications strategies. This includes managing the agency's brand identity, websites, social media platforms, online and print marketing tools, media relations, and advertising efforts. The role is pivotal in shaping messaging that supports All For Kids' purpose: creating a world where every child is safe to grow. The Senior Director will drive brand awareness, engage key audiences, and report on marketing effectiveness. Collaboration with volunteer leaders, team members, corporate partners, and media is essential to achieving strategic goals.

REPORTS TO: President & CEO

General:

Demonstrate alignment with All For Kids' values of transparency, integrity, respect, openness, and collaboration (TIROC), as well as accountability, belonging, inclusion, diversity, and equity (ABIDE). Foster a culture that embraces these principles through inclusive campaigns and engaging brand strategies.

Job Responsibilities:

Strategy & Implementation

• Develop and execute comprehensive marketing and communications strategies aligned with All For Kids' brand and organizational goals.
• Collaborate with internal and external stakeholders, including team members, board leadership, and community partners.

Brand Management

• Oversee brand identity elements, including messaging, visual assets, and consistent application across all platforms.
• Develop innovative materials such as annual reports, fact sheets, digital marketing collateral, and other tools to effectively engage target audiences.

Digital & Social Media

• Manage the All For Kids website and related digital properties, ensuring accurate, engaging, and timely updates.
• Oversee creation and management of website's online forms to streamline processes and enhance user experience.
• Respond to and manage all general website inquiries to maintain effective communication with external audiences.
• Lead social media campaigns across platforms (Facebook, Instagram, LinkedIn, X, and YouTube) to foster engagement and community-building.

Advertising

• Plan and execute paid advertising campaigns across digital, outdoor, and print platforms to amplify awareness and drive engagement.
• Ensure advertising efforts align with All For Kids' brand guidelines and organizational goals.
• Monitor and optimize advertising performance to maximize return on investment.

Media Relations

• Cultivate relationships with media outlets and influencers to promote the mission and programs of All For Kids.
• Oversee coordination of interviews, press releases, media tours, and speaking engagements.

Administrative Tasks

• Maintain organized records of marketing materials, project timelines, and campaign data.
• Manage the department's budget, including tracking expenses and ensuring alignment with organizational goals.
• Process business card orders and other general requests to support staff needs.

Content Development

• Oversee content creation that highlights the organization's focus on Positive Prevention, compassion, and innovation to inspire community engagement and donor trust.
• Craft key external communications for the President & CEO, including speeches, letters, and thought leadership pieces.

Crisis Communications

• Lead crisis communication efforts with senior management and external consultants to protect All For Kids' reputation.

Leadership & Training

• Mentor and supervise marketing team members, cultivating a collaborative, innovative, and growth-oriented culture.
• Partner with the Marketing & Communications Board Committee Chair to develop and deliver impactful presentations for Board of Directors' meetings.
• Engage and support volunteer Marketing & Communications Committee members, including directors, trustees, and community leaders.
• Design and implement training tools and resources to equip team members and volunteer leaders with the skills to effectively represent and champion the brand.

Metrics & Reporting

• Create metrics-driven reports for staff and volunteer leadership to assess campaign effectiveness and inform future strategies.

Photography & Videography

• Oversee photo and video production to enhance storytelling efforts, leveraging visual assets to engage audiences and drive campaign success.

Supervisory Responsibilities

• Directly oversees the Marketing Manager and Communications Specialist, providing guidance, support, and performance management. Indirectly supervises the Marketing Specialist, ensuring alignment with the overall marketing and communications strategy.

Job Qualifications:

• Bachelor's degree in journalism, marketing, communications, or related field
• 8-10+ years of experience in marketing, public relations, social media management, or related fields, preferably within a nonprofit or mission-driven organization of similar scale
• Proven leadership experience managing teams and overseeing large-scale, multi-channel marketing campaigns
• Strong oral and written communication skills, including experience tailoring content for diverse audiences
• Expertise in nonprofit branding, donor communications, and community engagement
• Advanced knowledge of website development and maintenance, including SEO and responsive design
• Financial planning experience, including managing budgets for a marketing/communications department
• Advanced skills in project management, campaign implementation, and metrics-driven reporting
• Knowledge of graphic design principles and tools for creating visually engaging materials
• Proficiency in photography and videography for content creation and storytelling
• Exceptional organizational skills and attention to detail
• Creative, adaptable, and results-oriented with a strong collaborative mindset
• Familiarity with tools for digital marketing (Hootsuite, Meltwater, Constant Contact, Canva Pro), analytics (Google Analytics), project management (Trello, Basecamp), content creation and management (Formstack, PhotoShelter), and general office applications (Microsoft Office Suite)

Diversity is a core value at All For Kids and in the Behavioral Health program. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all staff, and people leaders. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions.

We value inclusivity and support our employees' diverse needs.

While performing the duties of this job, the employee is regularly required to stand or sit; walk; use hands and talk or hear. Fine motor skills such as typing, and the use of a computer mouse is required. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. If you are unable to perform any of the above abilities and require special accommodations to do so, please advise your recruiter. We're dedicated to fostering an environment where everyone can excel.